| Question: |
What size do I need to make my letters on a banner for people to see? |
| Answer: |
Letter height and width can be a personal decision on what you might want to stress according to what you are promoting. As a general rule 6 inch letters can be seen up to 200 feet and readability up to 60 feet.
Click here to view a chart to see the different height sizes and readability with distance. |
|
| Question: |
What do I need to do about a company logo? |
| Answer: |
Make your logo fit you and not the other way around - Sometimes people create logos that they absolutely fall in love with, but they have no relevance to their business at all. The key to successful branding is to ensure it reflects your identity, tone, and service. Of course you still need to be happy with its look and feel, but your identity should be made to fit your needs, rather than you trying to adapt the business to fit a new logo. |
|
| Question: |
What are RGB and CMYK modes? |
| Answer: |
Most graphics software programs give you the choice to work in either RGB or CMYK color mode. Scanners and digital cameras create images and computer monitors display images using combinations of just three colors: Red, Green and Blue (RGB). These are the primary colors of light, which computer monitors use to display images on your screen.
Offset printing presses print full color pictures and images using a different set of colors, the primary colors of pigment: Cyan (blue), Magenta (red), Yellow and Black (CMYK). This is "4-color process" or "full-color" printing that comprises the majority of magazines and marketing materials you see every day.
If you have not created your digital layout or design using CYMK color space to begin with, at some point your RGB file must be translated to CMYK in order to print it on a printing press. |
|
| Question: |
Are my images the right resolution? |
| Answer: |
Raster graphics such as TIF and JPEG files must have a minimum resolution of 300 dpi (dots per inch). Images with a resolution less than 300 dpi will reproduce poorly on press (the image will look fuzzy and/or pixilated). If you took your images from a website on the internet, there is a 90% chance that they will not contain be a high enough resolution for printing (unless the images came from a stock photography house and are designated high resolution).
The internet displays images at 72 dpi, so that the images appear quickly over an internet connection, but under no circumstances should they be used for printing. |
|
| Question: |
RGB to CYMK conversion |
| Answer: |
You will have more control over the appearance of your printed piece if you convert all of the images from RGB to CMYK before sending them to us. When we receive RGB images, we do a standard-value conversion to CMYK, which may not be perfectly to your liking.
We want you to be happy, so please, take the time to prepare your file properly. We cannot be responsible for sub-par results if you furnish your images in RGB. Even though monitors always use RGB to display colors, the colors you see on your monitor will more closely match the final printed piece if you are viewing them in the CMYK color space.
Be aware that computer monitors can display colors in RGB that will not make the conversion to CMYK. These colors are said to be "out of the CMYK color gamut". What happens is the RGB to CMYK translator just gets as close as possible to the appearance of the original and that's as good as it can be.
So it's best to select any colors you use for fonts or other design elements in your layout using CMYK definitions instead of RGB. That way, you will have a better idea of how they will appear in your printed piece. |
|
| Question: |
Can I just submit my logo, layout, and copy and have you put them together? |
| Answer: |
Yes. You can submit your artwork(logo and images) and copy (information) to us for layout. There is a fee for us to put everything together for a print-ready design. |
|
| Question: |
Do you have a glossary of terms? |
| Answer: |
Yes. Please click here to go to that page. |
|
| Question: |
Fonts and Typefaces |
| Answer: |
Font and typeface integrity can be an issue when it comes to transferring files to another computer or printing company for production. We have 1000's of fonts; however, to be safe, it is better to include them along with your original document.
When checking your proof , it is your responsibility to make sure the fonts have not been substituted or replaced on our end.
In vector drawing programs such as Illustrator, Freehand or CorelDRAW, you must convert all fonts to outlines or curves just before you send us your final, print ready file(s). You can also merge visible or flatten your image before sending it. This will convert the entire file as one layer including the fonts, but in some cases, the file when printed might appear fuzzy in some places.
Also, keep in mind that small colored text doesn't print very well. Because we print in four-color process it is best to use a minimum of a 12-pt. type, unless the type is black or white. And keep in mind that most people can't read type smaller than 6-pt. no matter what color it is.
|
|
| Question: |
Can you make corrections to my job after I have submitted the files? |
| Answer: |
There is an artwork/design fee if we have to open the file and make ANY type of corrections to it. |
|
| |